Don’t Fumble Your Brand
Last week the NFL announced that the highest-paid player in their league was suspended 11 games for allegedly sexually assaulting 24 different female massage therapists. Eleven games. After hiring...
Moving Forward After A Setback
What is a setback? We’ve all had setbacks in our business and our lives. I’ve had my share, including the loss of my job after a 22-year run as a Creative Director. As a business owner I lost a huge...
Brand It, Damn It!
What's in a name? More than you can imagine. A name is not just some word or phrase that identifies your company. A name carries with it a set of morals, values, and way that you carry yourself. In...
Small Business Branding in the Age of Covid
Renewed Shutdowns. Increased Social Distancing. Recession Looming. If the headlines don't worry you, the reality does. How do small businesses that rely on word of mouth and face-to-face referrals...