A Culture of Accountability

A Culture of Accountability

Last year I posted a blog that referenced sports leagues behaving badly in order to protect their brands. My argument was that in denying bad behavior, these entities actually did enormous damage to their brand, not help it. One of those leagues, the NHL, in particlar...
Being Easy To Work With

Being Easy To Work With

Part of a successful company’s brand is the ability of being easy to work with. The old expression “Treat people the way you want to be treated” is as important in business as in your personal life, and all of us want to deal with people who are easy to work...
Don’t Fumble Your Brand

Don’t Fumble Your Brand

Last week the NFL announced that the highest-paid player in their league was suspended 11 games for allegedly sexually assaulting 24 different female massage therapists. Eleven games. After hiring outside counsel to initially tackle the always thorny issue of...
Moving Forward After A Setback

Moving Forward After A Setback

What is a setback? We’ve all had setbacks in our business and our lives. I’ve had my share, including the loss of my job after a 22-year run as a Creative Director. As a business owner I lost a huge website deal that would have launched me into the next level of...
Brand It, Damn It!

Brand It, Damn It!

What’s in a name? More than you can imagine. A name is not just some word or phrase that identifies your company. A name carries with it a set of morals, values, and way that you carry yourself. In short, your name represents your brand. Your brand. It’s...