What’s in a name? More than you can imagine. A name is not just some word or phrase that identifies your company. A name carries with it a set of morals, values, and way that you carry yourself. In short, your name represents your brand.
It’s who you are, how you do business, why you give the service you do, what others say about you when you’re not in the room, and what the perception of your company is. It’s the reason why clients come to you or refer you. It is not some abstract concept but a tangible item that can be put into words and images.
Do you have a brand? No? So what are you waiting for? Discover yours! There is a trove of information about your company hidden inside you, your employees and your clients. And unlocking that information will set you on a clearer messaging path that will lead to more business.
Any good brand questionnaire will reveal the following about your company:
- What are your values.
- What are your short-and-long term objectives.
- What decisions will you make in the future based on the present.
- How you view yourself and if the world sees you that way.
And much more. Your brand should work 24/7 to let your current and future clients know what you want them to know, via your website and social media posts.