A Culture of Accountability

A Culture of Accountability

Last year I posted a blog that referenced sports leagues behaving badly in order to protect their brands. My argument was that in denying bad behavior, these entities actually did enormous damage to their brand, not help it. One of those leagues, the NHL, in particlar...
Don’t Fumble Your Brand

Don’t Fumble Your Brand

Last week the NFL announced that the highest-paid player in their league was suspended 11 games for allegedly sexually assaulting 24 different female massage therapists. Eleven games. After hiring outside counsel to initially tackle the always thorny issue of...
Brand It, Damn It!

Brand It, Damn It!

What’s in a name? More than you can imagine. A name is not just some word or phrase that identifies your company. A name carries with it a set of morals, values, and way that you carry yourself. In short, your name represents your brand. Your brand. It’s...